This comprehensive email audit will help you sidestep glaring issues and avoid setup glitches that can cost your e-commerce brand 1000s of dollars in lost sales
E-commerce email marketing is simple: send the right message to the right person at the right time so that they are primed to buy from you.
But the execution can be fiendishly complex, and from basic setup mistakes to advanced issues like glitchy segmentation, the road to predictable e-commerce email revenue growth can be torturous.
So to make my life (and yours) easier, I have a 56-point audit checklist that I use to audit every email account I work on.
It incorporates best practices from across the eCommerce industry and helps you set up your e-commerce email for steady and sustainable growth.
The audit broadly focuses on three aspects:
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